Objective: Hey, I know, I've got a great idea for a film. Why don't I take xxxx, put him in scenario yyyyy with zzzzzz, that's a great concept. No, I don't need any other jokes in the film, that'll do. Every joke in the film can be based around the concept! Brilliant, huh. What is actually surprising, is that Cool Runnings pulls it off properly - 1 joke, funny in 30 different places.

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