Objective: Bo Knows was an ad campaign for Nike cross trainer shoes in 1989 and 1990, featuring professional baseball and American football player Bo Jackson. Jackson was the first athlete in the modern era to play professional baseball and football in the same year. He was the spokesman for a shoe geared toward an athlete actively engaged in more than one sport at a time. The original "Bo Knows" ad opens with a picture of Jackson playing baseball and fellow ballplayer Kirk Gibson saying, "Bo knows baseball." The next scene shows Jackson on the gridiron, with quarterback Jim Everett explaining, "Bo knows football." Jackson then plays basketball, tennis and ice hockey and goes running, with Michael Jordan, John McEnroe, and Mary Decker vouching for Jackson's knowledge of their sports. Wayne Gretzky, when confronted with Jackson laying a body check, simply says "No." The ad concludes with Jackson trying to play the guitar, whereupon blues legend Bo Diddley says, "Bo, you don't know diddley." Bo even ventured into a few films. Review these so you can Know Bo.

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